Hermes Parcelnet

Senior Campaigns Manager

4 weeks ago
Job ID
2017-5889
Number of Positions
1
Department
Sales & Marketing
Morley

Overview

Award winning Hermes is the largest UK courier delivery service and we handled over 270 million parcels last year. We employ over 2,500 people, have over 10,000 self-employed couriers and deliver parcels to over 190 countries.

 

We have grown in excess of 15% each year over the past 5 years with even bigger ambitions for the future - there has never been a more exciting time to join us!

 

Role overview:

 

We are looking for an energetic and engaging Senior Campaigns Manager, to drive the Hermes brand in to become the carrier of choice for every consumer in the UK. You will be responsible for creating and executing a multi- touchpoint marketing campaign plan to help drive key metrics across the business – both B2B and B2C.   You will be adept at running several campaigns concurrently and will have a drive for ensuring a clear message cuts through to clients and end consumers.  You will help measure marketing campaigns, and ultimately will be responsible for building a brand with a strong reputation and one that drives revenue through smart marketing. 

Responsibilities

  • Manage a marketing and business activity planner across operations, clients development and IT, helping to pull together our product, IT and communications
  • Lead the implementation of a new brand look and feel across the business, estate and assets
  • Become the brand champion, driving consistency in look feel, tone and message
  • Device B2C & B2B integrated campaigns, to acquire customers and feed into the CRM programme
  • Brief and oversee key agencies
  • Implement and manage the tracking of all campaigns, delivering regular updates to the business – including successes and opportunities Vs KPIs, ROI
  • Write, edit and proofread copy for all materials/campaigns, working closely with digital and channel teams
  • Be a champion for the brand, driving successful implementation of new brand creative
  • Ensure accuracy and compliance of marketing activity and provide sign off of key campaigns
  • Build & develop a market map of key competitors
  • Curate market data to inform campaigns and evolution of the brand
  • Drive regular communication and feedback sessions with the Client Development teams

Qualifications

  • Communication– written and verbal.  You will be expected to communicate campaigns to the wider business and clients
  • Management – expert management of agencies as well as a small in house team, with an ability to delegate effectively
  • Project management – managing budgets, workloads and outcomes efficiently and effectively
  • Numerical skills – ability to manage the budget; understand media metrics to target consumers
  • B2C marketing experience
  • Desirable requirement
  • Both B2B and B2C experience
  • Degree education
  • Marketing relevant qualification
  • Depth of experience in managing marketing campaigns
  • Strong experience in managing brand

 

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